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Label A (Research)

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  Analysis of The Rescue: The Rescue is a national geographic documentary film. The advert uses a dramatic, high impact documentary style, similar to a thriller film poster. This showcases heroism, danger and teamwork, making the real-life rescue feel cinematic and intense. The font for the title ‘THE RESCUE’ is in bold, which feels strong, serious and modern. Any supporting text font is quite minimal. Reinforcing that realism and professionalism. The layout is vertically structured, drawing the eye from the cave ceiling at the top, down to the title at the bottom. The people needing rescued are positioned on a ledge, while a diver is shown below, creating a visual hierarchy. The National Geographic logo, as well as the Documentary Films logo, are placed near the title to reinforce brand identity. The colour scheme is dominated by blues (dark), black and shades of grey, suggesting danger, possible hint of mystery and depth. Blue water contrasts with the black cave, symbolising ...
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